The Importance of Software Localisation
Does your company want to generate income streams in new markets? To break into new markets, software companies need to do two things very well: internationalise and localise.
Internationalisation is the process of enabling software products during development to be easily adapted for potential use anywhere, and suitable to local requirements; for example, ensuring that a local writing system displays accurately.
Having adapted your product for market, you need to localise it. Localising your content means style guides, text translations, fresh graphics, Search Engine Marketing work, testing and Quality Assurance.
For example, you may have to change the language in a help file, create new graphics, or alter the colours on a website to suit the local culture. Or change back-end systems, such as the transactional processes associated with using a credit card.
By localising your software product you can sell more, encourage repeat purchases, lower your support costs and create economies of scale as you globalise across a region.
Repeatable business processes are key to successful localisation
Localisation is about establishing repeatable processes: translation, engineering and testing, multilingual publishing and project management. With these four processes running smoothly, you can enter a new market, support its language and locale, and roll out the processes as you globalise across the region.
What’s more, when you introduce a new version of your software, you waste no time in getting your upgrade to market. You’ve already integrated the localisation process into your software development and documentation lifecycle. You can ship all your product support materials with your product across your region in days, and integrate them into your website in minutes.
What to look for in your localisation partner
With Acorn Localizations you can be sure of your localisation and globalisation success. We have all the specialist teams and skills in place: translators, engineers, testers, multilingual publishers and graphic designers. And our experienced project managers work easily with your software development and technical documentation teams to plan the workflow and ensure your success.
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