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"Key Steps To A Successful Globalisation Programme"

Search Marketing

Successful search engine marketing (SEM) and pay-per-click advertising (PPC) drive more visitors to your website, and convert them to leads and sales. 

The key to successful search marketing is to optimise your web pages and advertisements in the language your local customers use to search for you. By localising your search marketing in this way, the search engine spiders rank your pages higher in the listings, and you make it easier for your target prospects to find you.

SEM and PPC start with four components:  page title, headings, keywords, and description. How effectively you combine these on the page determines where you get listed, and whether your prospects click on your link or skim straight past your listing.

How Acorn Localizations can help

Led by your project manager, our team can help you:

  • Research and select the right keywords to generate and optimise the content for your pages and PPC campaigns
  • Create accurately localised and optimised page titles, headers and descriptions
  • Rewrite web pages and PPC campaigns in the local target language
  • Manage your search marketing  campaigns on your behalf

Our experienced teams of professional and highly skilled search engine optimisation teams live and work in the very market you want to reach. They understand the specific cultural and linguistic nuances of your market locale. And because our teams are based locally, they can work with your software and development teams at your offices.